Lead Generation Implementation

The Lead Generation Implementation Project was initiated with the goals of: 

• Streamline the inquiry process for prospective students and site visitors, ensuring a seamless experience.
• Automate and enhance data accuracy by consistently capturing and logging inquiries in Salesforce.
• Empower personalized marketing with timely follow-ups and informed communications.

Introducing a web-based Contact Us form, seamlessly integrated with Salesforce. This powerful tool enables real-time lead creation and tracking, ensuring inquiries are promptly addressed and utilized for personalized marketing outreach. 

The IT team played a crucial role in bringing this project to fruition, with stakeholder input from the Office of Student Academic Affairs and Marcomm. The School of Nursing IT Director, Brad Coston provided key support, while Nevine Isaak and Sahitya Panchagnula engineered the seamless integration of the Contact Us form with Salesforce. Collaborating closely with the stakeholders, the project ensured accurate lead capture, smooth data transfer, and a streamlined process, creating an efficient system from start to finish. 

The Lead Generation Implementation project began in March 2024, with a successful go-live in August 2024. 

Data Accuracy & Consistency 

To ensure reliable tracking and follow-up, it’s crucial that lead data captured through our Contact Us form and integrated into Salesforce remains accurate and consistent. We addressed this by working closely with the Office of Student Academic Affairs Office and Marcomm. Their expertise helped us choose the right data fields and maintain consistency and accuracy across both the form and Salesforce.